Building your brand at Cheltenham

Cheltenham is the worldwide market leader in the jump community.

Partnerships and commercial opportunities

Cheltenham is the worldwide market leader in the Jump racing community. Our reputation for the best and most competitive Jumps events stretches across Europe, North America, and to the Southern Hemisphere, even though these are often locations where Jump racing does not take place our racing coverage both online and via racing broadcasters is exceptional. 

Brand awareness is at the heart of Jump racing’s appeal, with a cumulative annual TV audience of 60m. Add to this the international audiences where races are broadcast abroad, and to the domestic and Irish audiences through Racing UK, and Cheltenham’s reach becomes very considerable. Our races command TV coverage, which in itself encourages newspaper and online media exposure the like of which is the envy of many sports.

Sponsorship is about much more than brand association. We will work with you to create partnerships, online, outdoor, print and perimeter advertising solutions, e-commerce applications, including mobile, data capture campaigns, premium customer entertainment opportunities, and experiential campaigns. Purchasing the rights to an event is not the end of your customer journey. We will help you in the activation process to unleash the potential among our audiences, both on the racecourse, and through broadcast and other partners.

Equally, sponsorship is not just the preserve of large national or international brands, nor is it limited to consumer brands. The diversity of Cheltenham’s events means that sponsorship can apply just as successfully to businesses with a regional or local focus as those with a national footprint. And some of the most successful and enduring sponsorships have been a b2b showcase, like packaging giant, Smurfit Kappa’s 20 year sponsorship of the Champion Hurdle, or civil contractor Murphy Group’s valuable chase in January. Cheltenham is far from being the sole preserve of Guinness and the bookmaker fraternity.

What partnerships and commercial opportunities are there at Cheltenham and in the South West region of the Jockey Club?

  • Sponsor a race or entire meeting
  • Web links and banner placement
  • Access our database
  • Advertising in racecards and in-house magazines
  • Product placement
  • Naming rights
  • Trade stands
  • Hospitality and behind the scenes access for your guests
  • Social media partnerships
  • Ticketing

We have a wealth of other opportunities and a creative team waiting to help you bring your ideas to life.... they even suggest a few if required!

Our Regional Sponsorship Manager Carey Buckler can be contacted on (0044) 1242 537616 or email Carey Buckler

Have any queries regarding sponsorship at Cheltenham?

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